The ZT Brand
November 27th, 2007
As Sol Gilbert’s ZT empire grows, so does the need to keep a careful eye on the ZT brand. We took a close look out how things were panning out over at the ZT headquarters and we came up with a new logo to bring the family together.
With a fitness gym, fighters gym and fight show the ZT Brand is moving forward at quite a pace. After chatting to ZT’s front man Sol Gilbert it’s clear that there is more to come.
“We need a way to bring all the brands together, a way for people to recognise that ‘this’ is part of the ZT family…” said Sol Gilbert.
ZT’s roots and ethos has always been the same walk into any of the ZT gyms or go along to one of the shows and you will see the street hip-hop style in full effect. Graffiti play a big part in ZT and you will see a lot of artwork throughout all locations. Most of it has been done by local Brighton artists RareKind.
Incendios worked with the paint splat and came up with a logo and supporting brand website.
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